According to SimilarWeb, a traffic estimator, Kickstarter sees an average of 22.05M unique visitors a month. In which currency will my campaign raise funds? This is intended to promote transparency and prevent individuals from using complex company structures to hide terrorist financing, money laundering, tax … That’s nearly a 10% lift in sales just by adding one Add-On Perk to checkout. Each of the spikes in sales I point to are when Indiegogo sent newsletters. For this reason, you are required to send surveys after your campaign is over to gather this information. Kickstarter has a manual review process that usually takes 3–5 days. There is a 14 day window for them to go through their processing and then transfer the funds. 2017 witnessed Stripe’s expansion to Asia. All you have to do is turn ecommerce tracking on in your Google Analytics account and the platforms will automatically send the data correctly. Note: When you receive funds to a non-US bank account, a transfer fee is incurred for each transfer/disbursement sent by Indiegogo, in addition to third-party processing fees. What is My Country of Legal Residence and Bank Account Location? This means that you can quickly create unique links that will be tracked from within the platform’s dashboards. Where the platforms differ is in their accuracy around Google Analytics tracking. Enter your authorization credentials (Indiegogo only) If you have an Indiegogo campaign as part of the project we've imported, you'll need to click on the Authorization sub-menu item, and enter your Indiegogo … If you look back on my past blog articles you can even watch me struggle with this question as I’ve learned more about what types of projects are best for each platform. But really, it does. Menu. Backers are still able to initiate refunds during the course of the campaign, but the refund rates are extremely low in my experience. GoSun came to us with their fifth product called GoSun Chill and we decided to launch on Indiegogo. Filming the story of the first black Paratrooper in the British army, Pvt Sidney C | Check out 'YOU CAN STILL SUPPORT PARATROOPER VIA PAYPAL' on Indiegogo. Functional does not mean it has to look good though. This is why on Kickstarter, it’s very important to factor the time it takes to get through the review process into your timeline for launching. You are creating campaign in your own name, or on behalf of a registered legal entity with which you are affiliated. You don’t know the lifetime value of a customer, you don’t know your return rates, you don’t understand the true costs of shipping. Indiegogo potencijalnim pokretačima kampanja iz ostalih zemalja, pa tako i Hrvatske, savjetuje da putem usluge Stripe Atlas otvore tvrtku i bankovni račun u SAD-u pa tako krenu u traženje financiranja za svoje projekte – što će, pretpostavljamo, mnoge već u početku obeshrabriti. I’ve seen many campaigners succumb to these agencies when their campaign stalls because they aren’t empowered to run the ads themselves. For Indiegogo, backers are charged immediately when they pledge on the campaign. Skip to content. For example, if you plan to run your own Facebook ads and don’t want to rely on an outside agency, Indiegogo may be the better platform since they allow the Facebook Pixel. Broj … It didn’t take long for Indiegogo to start to add more categories. If your campaign is raising funds for a business or nonprofit, you should choose Business or Nonprofit. Stripe has already teamed up with more than 200 partners and today is adding Kickstarter, Indiegogo, and Y Combinator to the mix. Stripe is perhaps best known for providing a slick payments acceptance experience for many leading digital firms, from Lyft and Instacart, to Facebook and Indiegogo. It is easy to use, safe, and powerful. Also, the platforms will not take any fee. Kickstarter & Indiegogo approach the “review” process very differently and have different rules about the types of projects that are allowed on their platforms. Stripe is the best payment processor for most businesses. You will not be charged fees on the backers that have failed payments. Budi prvi i započni diskusiju! On February 24, 2016 the company launched the Stripe Atlas platform, designed to help entrepreneurs start a business from absolutely anywhere on the planet. It’s not the end of the world, but Indiegogo makes it easier to track ads since they allow you to put this code in the backend. If running your campaign as an individual, the linked bank account must belong to the person who verified their identity for your campaign. Kickstarter treats promotions much differently. E-commerce, subscriptions, SaaS platforms, marketplaces, and more—all within a unified platform. This is a valuable feature as it allows you to be more creative with your marketing strategy. Time will tell, but as of now, Indiegogo is the only platform that allows you to track their own Facebook Ads using the Facebook Pixel. They also have newsletter promotions, homepage placement, and also their coveted “project we love” status. If I were to walk up to a random person on the street and ask them to name a crowdfunding platform, I’d put all my money on Kickstarter. Both platforms have essentially the same payment processing fee structure since both use Stripe. This willingness to try new things is a trait of Indiegogo’s platform which is one of the reasons why they are seen as the more “open” platform. You’ll need to gather accurate shipping information from your backers to ship your product once you’ve finished manufacturing. Over the past few years, they changed their primary positioning to target tech entrepreneurs. It’s recommended to launch an Indiegogo InDemand campaign immediately when your Kickstarter campaign ends and direct your Kickstarter Spotlight to your InDemand campaign. Backers do have one week to correct their credit card information after the campaign ends, but you should expect many of them to never do that. What is Stripe Atlas? Kickstarter’s mission is “to help bring creative projects to life.” They’ve backed up that mission by becoming a Benefit Corporation in 2015 — and are still one of the few companies to have done so. Stripe is an incredible payment processor which means you’ll need not worry about payments going through or being handled properly. Stripe is an incredible payment processor which means you’ll need not worry about payments going through or being handled properly. Indiegogo offers a great deal of support and has a very large team dedicated to working directly with creators. Je li razlog ovome možda odnos Stripe – Indiegogo, Stripe/Indiegogo – naša Porezna ili nešto pak treće, saznat ćemo, nadam se, kad nam se netko od tri aktera odluči javiti na upit. The countries available are directly related to the countries that their payment processor, Stripe, supports. Stripe was far more accommodating. It will take care of legal complexities, fees, bank visits, … This helps solve one of the biggest fears of crowdfunding which is not receiving the product you back. On Indiegogo, you may be charged slightly different transaction fees and transfer fees depending on which country you are coming from. You can launch your campaign within 15 primary categories on Kickstarter and 155 sub-categories. Stripe Atlas can help you to establish a startup anywhere across the globe. As stated above, Indiegogo does hold 5% of your funds in reserve for possible chargebacks or refund requests for 6 months after your campaign ends. The community for games on Kickstarter is far bigger than Indiegogo. Reserved funds are held for 6 months after your campaign ends and then transferred to your bank account. Stripe Atlas has helped thousands of individuals from all over the world set up tech and internet businesses. What if I live in a British Crown Dependency, special municipality, or other outlying territory? Kickstarter has a page dedicated to live updating stats, but Indiegogo’s are harder to gather. Before launching: Receiving funds to a US bank account. Podeli. If your campaign is raising funds for a business or nonprofit, you should choose Business or Nonprofit. Campaign creation is currently available to individuals in the US, UK, Canada, Australia, Hong Kong (China campaigns may be eligible), Austria, Belgium, Denmark, Germany, Finland, France, Republic of Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Singapore, Spain, Sweden, or Switzerland. *If you are raising funds as a business, please choose the country where the business is headquartered. Use Stripe’s payment platform to accept and process payments online for easy-to-use commerce solutions. All currencies that are supported by Indiegogo use Stripe to process contributions and disburse funds. For example, pledges under $10 have a discounted micropledge fee of 5% + $0.05 per pledge on Kickstarter. After you create your campaign, the following fields are locked and cannot be changed: Please make sure you're careful about selecting those above fields before saving the Start Your Campaign page. After these two campaigns, we spoke with the VAVA team about launching their new Short Throw 4K Laser projector on Indiegogo to see if it would perform better than their previous Kickstarter campaigns. The company launched in Hong Kong and announced its … As I stated before, Indiegogo has repositioned themselves as a platform for tech entrepreneurs and their positioning is paying off. They also have more lax rules around the types of projects that can launch and are more willing to work directly with campaign creators than Kickstarter. We’d like to let our inner fanboy show to share some interesting and unique facts about Stripe. Your initial disbursement is sent within 15 business days after your campaign ends. If your country of legal residence is within the European Union/EEA, please refer to the section below: In What Currency Will My Campaign Raise Funds. Both Kickstarter and Indiegogo offer the same core features, but Indiegogo has been raising the bar by releasing some extremely effective ones. Not only did VAVA raise much more on Indiegogo than Kickstarter, they were able to do so with much higher returns than previous campaigns. Like we talked about earlier, both platforms have tens of millions of unique visitors a month. We’ve made no secret that we think Stripe is the best payment processor for … The Atlas program was launched as an invite only, and while Stripe is expanding it to include U.S. entrepreneurs, it will still be on an invite-only basis, reported TechCrunch. You have an address and bank account from the country in which you are creating a campaign. The Product Hunt community has special instant access to Stripe Atlas—hit the website link above to get started right away. As of October 23rd, 2019, they’ve raised $4,606,789,065 from 171,851 projects and 17,014,829 backers — of those 17 million backers, 5,595,691 back multiple projects. Please note the funds recipient and tax ID can't be changed once your account is verified. Learn more. If I had to choose one platform to launch the rest of our campaigns on, I would choose Indiegogo because I feel there’s more freedom and their added features greatly benefit the campaigns. Some of them may have added costs such as a higher commission from sales that come through those sources. LEARN MORE ABOUT INDIEGOGO CHINA SERVICES › 我對 … My country is not listed. Should I choose individual or business or nonprofit? I suggest looking at each platform’s support page to see the most up to date fee structure as this will likely change in the future. Here are the results: GoSun launched four successful campaigns on Kickstarter before we launched their new campaign on Indiegogo. If your campaign is doing very well, they will likely reach out to you about these opportunities. I believe having the Facebook Pixel empowers creators and leads to a healthier crowdfunding ecosystem. They don’t have the Facebook Pixel on their site for their own use. In the Tax ID/EIN field, you should enter the number given to you by your government when you registered your organization, business, etc. The invitation-only platform allows companies from the Gaza Strip to Berwick-upon-Tweed to incorporate as a US company in Delaware – a state with such business-friendly courts, tax system, laws and policies that 60 per cent of Fortune 500 … If you are raising funds for personal purposes, such as for independent creative works, you should choose Individual. Each platform has different features when it comes to how you can market your campaign on their platform. Interested in working with LaunchBoom on your product launch…, Originally posted on LaunchBoom’s blog October 29, 2019, Click here to apply to work with LaunchBoom, The Simple 5 Phase Framework For Growing Your Startup, I’m So Thankful for the Vet Tech Who Ran Over My Dog, Flipping the Switch: How a Kid With No Computer Became an IT Nerd, Yet Another Text Captcha Solver: A Generative Adversarial Network Based Approach, How to Effectively Plan Your Indie Game Project, Why London Needed Another Turkish Restaurant, If someone visited the checkout but didn’t purchase, If someone visited the campaign page but didn’t purchase, Raised: $2,068,676 (and still funding as of Oct 2019), Raised: $1,390,398 (and still funding as of Oct 2019), Raised: $690,062 (and still funding as of Oct 2019), Raised: $224,853 (and still funding as of Oct 2019). Kickstarter does not. Indiegogo used to offer PayPal as an option for payment processing, but has recently dropped them and uses Stripe — just like Kickstarter. Kickstarter has built in surveys you can use, but I recommend using a 3rd party tool like BackerKit which is more robust and allows you to also upsell your backers additional items. On Indiegogo, you do not have to have a functional prototype to launch. And in all my years of working in the crowdfunding industry, I’ve never seen them add more resources to their creator support department. That means you could create a reward that only has 100 available and will end at midnight on a certain day. For Kickstarter, backers are charged immediately when the campaign ends. Indiegogo’s current article on the matter is founder here: What is My Country of Legal Residence and Bank Account Location? The platforms know this and take advantage of those eyeballs by offering promotional opportunities to some campaigns. The Stripe Dashboard provides a unified hub that lets your finance, operations, and support teams work together to manage payouts for large numbers of people. We are able to use secret perks strategically to offer promotions like exclusive discounts to our pre-campaign community or free shipping offers through remarketing ads. Morel came to us with their second crowdfunding product called Högtalare and we decided to launch on Indiegogo. Indiegogo used to offer PayPal as an option for payment processing, but has recently dropped them and uses Stripe – just like Kickstarter. They’ve held off on adding it for 10 years. It’s worth noting that Stripe is an alumnus of the startup program. No small creator can spend money under those circumstances.”. Hong Kong (China campaigns may be eligible). It's the easiest way to incorporate in the U.S. and setup a bank account. This is an ever updating list of countries, so I recommend going to each platform’s support centers to see the most updated list before you launch. Features; Demo; Pricing; Contact; My Account; Get WP Simple Pay Pro; 9 Unique Things You Didn’t Know About Stripe By Dennis | May 13, 2019. Stripe is an incredible payment processor which means you’ll need not worry about payments going through or being handled properly. On Indiegogo, it is much easier to tap into their promotional opportunities. Important note: if you are outside of these countries, you may still be able to launch using Stripe’s Atlas program (https://stripe.com/atlas). Why am I getting a warning when choosing my currency and country? Within your Google AdWords account, you will have a special tracking code to track conversions from your ads. If you think your product better aligns with Kickstarter’s community and you want to tap into their larger organic backer base, then Kickstarter may be your best bet. On Kickstarter, backers are not able to give this information when they checkout. Just using average amount raised since its founding in 2007 would most likely put their total raised close to $2 billion as of 2019. Country of Legal Residence/Business Entity*, Austria, Belgium, Denmark, Germany, Finland, France, Republic of Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, United States, Canada, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom. Even though they started after Indiegogo, they’ve surpassed them in terms of funds raised and daily traffic. A secret perk/reward is a product offering on the platform that only appears if someone clicks on a specific, unique link. Three years later, the company introduced Stripe Atlas, a new unconventional service facilitating the incorporation of the US business entity for entrepreneurs all over the world. They don’t realize that the largest category is Games. AirSelfie came to us with their second version called AIR PIX and we decided to launch on Indiegogo. Where Indiegogo truly shines though is in Tech & Innovation. We’re here to help China’s top innovative products launch in U.S. and Western markets. Kickstarter does not allow the Facebook Pixel. Just take a look at our direct return on ad spend within Facebook manager. For example, you can offer a secret discount to people that sign up on your email list during the pre-campaign. The Product Hunt community has special instant access to Stripe Atlas—hit the website link above to get started right away. Here are the top three reasons why I think that Indiegogo was more effective for these campaigns. These promotional efforts from Indiegogo can send a lot of sales — especially if you get a top spot. Indiegogo usually over reports the data slightly so it’s important to take this into account when you are looking at the data in Google Analytics if you launch on Indiegogo. Armed with this information, you are now able to make a much more informed decision when evaluating the platforms. However, casual followers might be surprised to learn that Stripe is rapidly moving beyond simple payments acceptance, with a set of business products designed to help businesses that have more complex payments needs, … Both platforms offer some variation of this but Kickstarter’s is more robust. Both platforms are great in their own ways and at the end of the day, there are other aspects of your launch strategy which will have more effect on its outcome. For Indiegogo, it’s slightly more complicated. Podeli. This gives you the opportunity to create promotional strategies using scarcity and urgency — both very powerful marketing tactics. Now this feature is not rolled out on many campaigns but we got to experience it for the first time with VAVA. The platform also takes its fee. By removing lengthy paperwork, bank visits, legal complexity, and numerous fees, Stripe Atlas helps you launch your startup from anywhere in the world.Within days you can: To get started, please visit: https://stripe.com/atlas/indiegogo. A functional prototype is one that actually has all the features you claim your product will have in your marketing. On average, we see about 3% of all pledges on a Kickstarter campaign fail. With that said, since Kickstarter has Google Analytics tracking, you can still track your Google Ads within Google Analytics, but it won’t show up in your Google AdWords tracking. Indiegogo China: Your Fast Track to the Global Market. There is much more that should be considered when assessing whether to use Indiegogo vs. Kickstarter which I’ll discuss in a moment. When someone contributes to a crowdfunding campaign, each platform will handle the payment differently. We were one of the first people to try this new feature out with our campaign AIR PIX (which has raised $1,390,398 to date). Indiegogo offers both Fixed & Flexible Funding models and you see the majority of the campaigns choosing the Flexible model. Stripe Atlas is a powerful, safe, and easy-to-use platform for forming a company. In it, Indiegogo stated that they’ve raised close to $1.5 billion on their platform. The most recent public data I could find while researching was from an article on 4.11.18 by Fast Company. Since Kickstarter doesn’t offer this, creators are forced to use agencies that have built custom solutions to tracking Facebook ads. Stripe Atlas is a powerful, safe, and easy-to-use platform for forming a company. The fintech claims that startups registered with Stripe Atlas have already raised more than $2 billion in funding. Without the Facebook Pixel, this can’t happen. They are slightly more detailed than the simple 2.9% + $0.30 per pledge (for Indiegogo) and 3% + $0.20 per pledge (for Kickstarter) that I listed in the table above. What does "Verified" mean on your bank form? It allows you to create a “secret” perk that is only visible if someone clicks on a unique link generated by Indiegogo. In the past two years alone, products from China have raised nearly $100 million on Indiegogo. Our team offers unparalleled support and resources to help you with the challenges of cross-border crowdfunding. Funny enough, the one thing they are not open about are their stats. This is an incredibly valuable feature and one that I consider a “no-brainer” for any campaign launching on Indiegogo. For example, you may hit $100K in funding, and they’ll put you in their newsletter. On Kickstarter, you must have a functional prototype and clearly show the functional prototype working on your campaign page. If VAVA doesn’t ship, then Indiegogo will refund the order. Full records of all customer transactions on Stripe Let Stripe net out earnings The only drawback of using Stripe is that it is more restrictive than other payment processors which is why the countries able to launch on both platforms is fairly limited. It’s not impossible to talk to someone there, but like the promotions, they are very picky with who they work with. For Kickstarter, it’s simple. Kickstarter does not offer this. In my experience, Kickstarter has a better integration and the data tracked in Google Analytics almost identically matches the data tracked on your Kickstarter campaign. If implemented, you can track important metrics such as: Furthermore, giving Facebook this data will automatically make your ads more effective. Kickstarter doesn’t let you put a Facebook pixel on your campaign which means you can’t track the return on your ads from within Facebook Ads Manager. Facebook & Instagram are by far the largest external sources of traffic to crowdfunding campaigns. Location can affect it because international backers (in relation to where the campaign launched) are more likely to also be flagged by banks as unusual activity. This is a brand new feature that we got to beta test for the AIR PIX campaign. Stripe Atlas allows entrepreneurs to setup a US based business and bank account which can be used for the crowdfunding campaign. Indiegogo pioneered this feature and Kickstarter has not followed in its footsteps. If you raise more than 1000 in your currency, Indiegogo will automatically hold 5% of your funds in “reserve” for refunds and chargebacks. They’ve done a great job of niching themselves with this audience and is one of the main ways they are differentiating themselves from Kickstarter. But the good news is, no matter which you choose, you’ll be okay. Atlas makes it easy for individuals to start US-based companies. This information is required as part of Stripe’s mandatory identity verification requirement: Stripe must collect, verify, and maintain information on the individuals associated with every US Stripe account, as required by our regulators and financial partners. There’s an option in Google Analytics to turn on ecommerce tracking which allows you to understand purchase data from within your Google Analytics account. Both platforms have strict policies for which countries are able to launch. This has major advantages for the campaigner since you have an accurate idea of how much you’ve actually raised since you don’t have to worry about failed payments. If you are located in Puerto Rico, you must enter a mainland US address and bank account in order to create a campaign. All four Indiegogo campaigns raised more than their previous Kickstarter campaigns by a significant amount. By removing lengthy paperwork, bank visits, legal complexity, and numerous fees, Stripe Atlas helps you launch your startup from anywhere in the world. It’s important to note that InDemand increases their fee from 5% to 8% if your campaign originated on Kickstarter as a way to incentivize you to launch on Indiegogo. Stripe Atlas is a tool to handle everything involved in establishing an internet business, available to entrepreneurs everywhere. We’re still able to gather some metrics through articles written about them and traffic estimator websites like SimilarWeb. Each platform has their strengths and weaknesses and there are multiple factors that will play into which platform you should choose to launch on. Both platforms offer Google Analytics integration easily — all you have to do is put your tracking ID into the backend of your campaign. By the end of this article though, you’ll have a detailed understanding of each platform and know which one you should launch on. Therefore, you should select the UK as both your country of legal residence and bank account country. This isn’t a huge feature, but sometimes it’s nice to have an easy way to create a tracking link you use for marketing efforts. The Facebook Pixel is a piece of code that allows you to track the effectiveness of your ads — which is extremely important when advertising. The reason why is because Kickstarter has done a better job of making their brand synonymous with crowdfunding. Upselling is a tactic where when someone goes to purchase an item, you immediately offer them another item to add to their order. Kickstarter is not open to talking about them and they make the decision behind closed doors whether or not they want to give you one of the promotions. 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